A few months ago I finished the Checklist Manifesto, which is a great book. If you’re looking for something to read, I would highly recommend you check it out. It discussed how doctors, physicians, even pilots, rely and leverage checklist to not only make their day to day jobs more accurate but to make them more efficient as well.
internet marketing checklistIf professions like doctors and pilots use checklists for their most important duties and their most important tasks, wouldn’t it make sense for people like internet marketers, internet entrepreneurs to have checklists and to use the same sort of strategy for their own business. It made a lot of sense to me.
Over the last few months, I’ve literally made checklists for everything; ranging from interview procedures and team management to the requirements that we need before we send a website design project off to the designer. To make sure that not only are we more efficient as a team but to make sure that no matter who’s doing the task, it’s always being done the same way, which is really really important.
To get you started, I wanted to share our conversion checklist with you, which is kind of an overall internet marketing checklist and will help optimize and organize future projects. It covers things like design and content, SEO and call to actions. Check it out, it’s right below this video.
If there’s something on there that you don’t see that you’re using in your business right now, go ahead and leave a comment on the comments section and describe it. What I’ll do is I’ll add that into the main checklist and we’ll include a link back to your website as well. But it has to be both relevant and it has to be a good hardy tip, something that’s worthy of going into the checklist. Go ahead and do that. Put it in the comments section below and we’ll then revise the master checklist and add in people’s suggestions as we get them.
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