Bit by bit, marketers have warmed to online media for branding. Many have proven their success using the pre-internet metrics, while others apply traditional units like GRPs to measure the media itself. So, is it time to kick online response metrics to the curb? Not so fast. Disavowing “response metrics” assumes a dichotomy that leads to bad decisions. If one brand metric can help explain another, then measuring shifts in online behavior surely can add additional depth to a picture that always wants more clarity.
Ken Mallon is a 25-year research veteran having applied research methods, statistics and data mining expertise to a variety of fields including health, pharmaceuticals, marketing, and internet behavior. At Dynamic Logic, Ken heads the Custom Solutions team, providing specialized research and consulting services to top clients. Before joining Dynamic Logic, Ken was Director of Product Development, Director of Marketing Solutions, and Director of Data Mining at Yahoo!, where he helped to create Yahoo!’s data-mining group, as well as their behavioral targeting system, unique consumer insights, and passively collecting data and advertising products.
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The author's recommendation: the ADF Architecture TV channel is a training course to extend customers' knowledge in ADF, it is not a marketing or promotional exercise from Oracle Corporation. If you've arrived on this episode by Googling in, please make sure to look at all of the content on the TV channel rather than taking this episode as a standalone topic.
This episode: The terms "dev" "test" "prod" are very familiar to many IT staff, but not necessarily everyone. In the epi.... More »
Micro aula sobre as principais orientações de marketing.
O vídeo sugere um exercício composto por duas questões que servem para avaliar o nível de retenção das informações e estimular o pensamento crítico mais aprofundado sobre o tema.
Para mais assitir mais vídeo-aulas acesse:
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B2 Internet marketing is an industry leader and provider of marketing strategies. We provide you with a compound recipe for marketing success. We will use various Social Media and Search Engine Optimization based tactics to take your business to the next level.
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Near Compton CA Internet Marketing Seo Services near Compton CA :: Seo Online Advertising
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http://www.brainshark.com/angoss/vu?pi=zFxzy14umz3T21z0 - This is the 6th module in the Customer Analtyics Roadmap video series examining customer lifetime value modeling for customer management strategies that appreciate and reward customers.
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Social Media for the Hyper Specific Niche Market
Join the event here: http://jtw.bz/sexymetals
Everyone tells you need to be using social media for your business, right? But what if your market is so specific, it seems almost impossible to find an audience.
For example, what if your business was an Aerospace Metal and Stainless Steel Distribution?
Let's face it, there's not a lot of people posting memes about rare metals.
So in this case, is it really necessary to spend time.... More »