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The Ultimate Guide to Google AdWords Quality Score | PPC HeroThis guide to Google Adwords Quality Score explains the different types of Quality Score, misconceptions about this metric, and offers a checklist to improve your.
Google Changing AdWords Quality Score ReportingJul 30, 2013 -
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Google Updates How AdWords Quality Score is Reported - Search .Jul 29, 2013 -
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I sould like to see if my competitors are clicking on my ads. I believe Adwords have a program to stop this, but I would like to check for myself. Can someond explain how I can do this?No you can't but depending on who you have hosting your website you may be able to see all of the IP addresses of all of your visitors. If most of your visitors are coming from AdWords, then this is a way to kind of see what the IP addresses are.If you are worried about your competitor clicking on your ad, Go.... More »
Set automatic campaign start and end dates - AdWords HelpWhen you create a new AdWords campaign, you can control how long it runs. This comes in handy when you already know the date you want your campaign to.
Set a budget for your campaign - AdWords Help - Google SupportIf you've ever planned a vacation, you know the importance of setting a limit for how much you can spend while allowing for the unexpected. In the same way,.
A Simple Guide for Setting Up Your First Google AdWords Campaign.... More »
The Marketer's Guide to YouTube, Part 2: Platforms - PPC AssociatesNow that you've been persuaded to advertise on this (very powerful) channel, we'll break down the differences and relative strengths and weaknesses of the two available platforms: AdWords and AdWords for Video.
Beyond AdWords: Demand Side Platforms Explained - Marketing LandDeep insight into the differences between Google AdWords and Demand Side Platforms (DSPs), focusing purely on the display advertising perspect.... More »
You might not realize it but if you are trying to get more visitors to your site from Google AdWords then image ads might be the best way for you to make it happen You need to realize that this is one of the most powerful tools that Google has to offer and if you use them the right way you can get a lot of traffic. In this article I want to show you exactly how to make this happen in your marketing.How Google Image Ads Work:When it comes to getting more visitors to your site from Google AdWords .... More »
AdWords Flexible Bid Strategies: Two Steps Forward, One Step BackThe idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords' massive upheaval with enhanced.
10 Alternatives to Google AdWords | PPC HeroThere's no doubt Google AdWords is the leading PPC network on the web, which you should use first and foremost for your paid advertising. However, there ar.... More »
Google AdWords and Flexible Bids: The New Rules of Auction .To use one of the more basic examples, you can instruct the Google AdWords system to automatically raise your bid for the top position in the search results, but only if the higher price is needed to outbid a competitor for that.
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